We’re business people who think like analysts and analysts who think like business people. You get …
- Proof not conjecture – – very specific, actionable guidance from proven approaches on how to attract, keep and develop higher value customers cost-efficiently.
- Business and technical capabilities to get valuable results fast – – extensive business and agency experience so the most productive questions get asked, and deep technical capabilities in tools such as predictive modeling, segmentation, on-line and off-line media mix optimization, message targeting, strategy development and dynamic performance measurement so answers can be developed quickly.
- Efficiency – – able to complement your and your partners’ assets instead of replacing them.
- Applied objectivity – – comprehensive and agnostic view of most effective and cost-efficient mix of channels and tactics to increase customer value.
- Good humor – we temper serious work with a smile and a laugh – no small gift in today’s world.