Calibre blog
Calibre’s ideas on getting to customer insights that matter for marketers.
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Beanstalks Revealed

What We Offer

Our services are designed to help you separate the beanstalks form the grass – – current and future customers that grow more with the right nutrients.   Put simply, we develop the answers together with you to the Who, Why, How and So What questions.  Sounds basic but the analytics, market research and strategy needed to do it well are anything but basic.

Some clients want all the answers and others choose to focus on part of it.  Either way, we take a 360° view to find the least cost solution taking into account all your customers across all the channels that work for them.

Beanstalks Revealed gives you a fast read on the most attractive places to look for customer growth. Beanstalks Delivered gives you an integrated action plan for customer growth. These programs are tailored to your specific situation and objectives. Some clients have specific needs in analytics, strategy development, results measurement and other areas – – here we offer Select Services.

calibre-images-money-plant

What We Offer

Our services are designed to help you separate the beanstalks form the grass – – current and future customers that grow more with the right nutrients.   Put simply, we develop the answers together with you to the Who, Why, How and So What questions.  Sounds basic but the analytics, market research and strategy needed to do it well are anything but basic.

Some clients want all the answers and others choose to focus on part of it.  Either way, we take a 360° view to find the least cost solution taking into account all your customers across all the channels that work for them.

Beanstalks Revealed gives you a fast read on the most attractive places to look for customer growth. Beanstalks Delivered gives you an integrated action plan for customer growth. These programs are tailored to your specific situation and objectives. Some clients have specific needs in analytics, strategy development, results measurement and other areas – – here we offer Select Services.

Beanstalks Revealed

Beanstalks Revealed

The best place to start is an analysis of all your customers.  Many think they’ve got this done already, but closer inspection often shows that there’s much more insight to be learned.  Here are some of the things it reveals – –

  • High, medium and low value customers showing leveragable similarities and differences from analyzing behavioral and demographic data over time.
  • Key differences in loyal and non-loyal customers related to their value.
  • The point of diminishing returns for marketing spending across all channels for customers who represent different value to your company.
  • Ranking of customer development opportunities – best next steps.
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Beanstalks Delivered

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Select Services

Beanstalks Delivered

“Our Solutions”

WHO are your higher value customers and prospects?

Most companies think they’ve nailed the answer to this one.  Yet, when we look at where say lead generation and media resources are pointed, there’s waste.  Here’s what you get when we tackle this with you – –

  • Data holes and errors cleaned up to support a stronger analysis.  We work with what you have.  No need to wait for a complex data manipulation solution or CRM system to be installed.
  • Clear view of the similarities and differences in high, medium and low value customers and prospects.
  • Accurate prediction of who is likely to be a higher value customer and prospect.
  • Points of diminishing return from marketing spending across all channels for customers and prospects that represent different value.
WHY do customers and prospects represent different value and what motivates them to act?

Analysis using tools like modeling and segmentation tell us who customers are, but not why they do things.  For this, we blend market research and segmentation.  Here’s what you get – –

  • Clarity about how different customers, prospects and trade channel partners think about the value your company brings to them.
  • Identification of the messages and offers that can compel action by specific high value customer and prospect segments.
  • Understanding of the relationship between customer satisfaction, customer retention and growth.
HOW do we translate the WHO and WHY into customer growth?

Here, we step up the movement from data acquisition and analysis to application of insight.

Here’s what you get – –

  • Completely objective evaluation of media channel effectiveness (online and offline) particularly for higher value customers and prospects.
  • Well-designed market trials to identify the least cost combinations of message, channel, timing, and other factors to get and keep more attractive customers and prospects.
  • Customer growth action plan.
SO WHAT does this mean for getting and keeping specific higher value customers at the most efficient cost?

There’s a good reason we load your analytic gun the way we do.  So you can get a controllable, balanced read on the best way to spend marketing dollars to increase customer growth and value.  Here’s what you get – –

  • Completely objective measurement of return on marketing investment across online and offline channels.
  • Performance dashboard that goes beyond telling you changes in customer growth and value to telling you why that’s happened.

Beanstalks Delivered

WHO are your higher value customers and prospects?

Most companies think they’ve nailed the answer to this one.  Yet, when we look at where say lead generation and media resources are pointed, there’s waste.  Here’s what you get when we tackle this with you – –

  • Data holes and errors cleaned up to support a stronger analysis.  We work with what you have.  No need to wait for a complex data manipulation solution or CRM system to be installed.
  • Clear view of the similarities and differences in high, medium and low value customers and prospects.
  • Accurate prediction of who is likely to be a higher value customer and prospect.
  • Points of diminishing return from marketing spending across all channels for customers and prospects that represent different value.
WHY do customers and prospects represent different value and what motivates them to act?

Analysis using tools like modeling and segmentation tell us who customers are, but not why they do things.  For this, we blend market research and segmentation.  Here’s what you get – –

  • Clarity about how different customers, prospects and trade channel partners think about the value your company brings to them.
  • Identification of the messages and offers that can compel action by specific high value customer and prospect segments.
  • Understanding of the relationship between customer satisfaction, customer retention and growth.
HOW do we translate the WHO and WHY into customer growth?

Here, we step up the movement from data acquisition and analysis to application of insight.

Here’s what you get – –

  • Completely objective evaluation of media channel effectiveness (online and offline) particularly for higher value customers and prospects.
  • Well-designed market trials to identify the least cost combinations of message, channel, timing, and other factors to get and keep more attractive customers and prospects.
  • Customer growth action plan.
SO WHAT does this mean for getting and keeping specific higher value customers at the most efficient cost?

There’s a good reason we load your analytic gun the way we do.  So you can get a controllable, balanced read on the best way to spend marketing dollars to increase customer growth and value.  Here’s what you get – –

  • Completely objective measurement of return on marketing investment across online and offline channels.
  • Performance dashboard that goes beyond telling you changes in customer growth and value to telling you why that’s happened.
TreeGrowthChart_800x550

Select Services

Select Services

“Our Solutions”

Some clients have specific needs in areas such as customer relationship management, media attribution, media optimization, modeling, segmentation, web analytics, strategic account management and performance measurement.. Calibre can either build on what you’ve accomplished or help you put a new approach in place.

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