Calibre blog
Calibre’s ideas on getting to customer insights that matter for marketers.

It takes a team to grow beanstalks.


Jay Fischer

Jay started his career at Colgate where he ran several of their key businesses including US oral care, the Company’s flagship business. He was Vice President of Marketing and Business Development at Brooklyn Union Gas (now National Grid) where he developed and led one of the country’s top energy marketing and communications initiatives. Jay was a member of the strategy practice at PwC Consulting with responsibility for strategic clients such as Motorola as well as playing a key advisor role in client development during the creation of PricewaterhouseCoopers, the world’s largest professional services firm at the time. He started Calibre in 2002. His deep experience as an executive, consultant and entrepreneur helps keep Calibre’s work very focused on results that really matter. Jay has an MBA from The Wharton School.


Bill Keller

Bill has extensive experience in using analytics to improve marketing, communications, sales and customer care. Before starting DataTech Concepts in 2001, he headed strategy and database marketing at McCann Erickson, one of the world’s leading communications agencies as well as for a 700 person, worldwide systems integration company. Bill was also the director of analytics for a subsidiary of Young & Rubicam and for a top list brokerage group. He was a pioneer in the development of micro-marketing over 20 years ago at Arbeit & Company and is at the forefront of its growth today. Bill has advised companies and advertising agencies and has developed a keen sense of what works best to solve tough marketing challenges. He has a BA from the University of Wisconsin.

Calibre’s team includes accomplished colleagues in statistics (senior faculty at Columbia University) and market research.